what might a mycology company at the intersection of cutting-edge research and human wellness look and feel like? how can we optimize the runway and resources of a series-b startup to produce the right array of mushroom-powered rx and otc therapies?
the ask
Boombang was brought in at the ground level to provide strategic support that helped KCW navigate the early stages of funding. We helped envision everything from the go-to-market product strategy to the corporate branding, product design, and fundraising materials.
my role
As the lead designer on the project, I guided the KCW team through multiple iterations of brand development, ultimately arriving at a full brand package complete with a website, pitch deck, brand book and product mockups. I also helped pen the copy throughout these materials.
