what are novel supplement form factors with clinically-effective dosages that can help encourage compliance? how can we curate a simple system that helps athletes understand what, when, and why they are taking their supplements?

the ask

Probio is an in-house venture for Boombang, leveraging a team of experienced formulators, coaches, and operators to build a one-stop-shop athletic supplement product line for professional athletes and competitive consumers.

my role

I was responsible for brand development and product design for the line. Tasked with envisioning products that felt energetic, elite, and lab-derived, I fleshed out a suite of 10 SKUs. I also crafted the pitch decks used to on-board investors.

from mockup to dieline

During the Probio design process, we considered and mocked up over 30 form factors for our formulations before narrowing in on a family of 10. Of these, I carried the first 3 through to dieline and sample production, building supplier relationships along the way.